Bolt Lemonade

Our challenge is to increase Bolt Lemonade sales throughout Publix stores by targeting hip coffee lovers (18-34) living in Florida. To encourage consumers to give this twist on cold brew a shot we created a campaign focus on the feeling of summer fun that Bolt Lemonade can provide. (About Bolt Lemonade) BOLT is a handcrafted & ready to drink coffee by Tampa's local Buddy Brew Coffee shop. This campaign is focused on the newest Bolt product Bolt Lemonade which is made with Bolt's original organic cold brew and freshly-squeezed lemons.

Point of Purchase 
we want to emphasize that its not just coffee its also fresh squeezed lemonade.
Billboard
outdoor ads would be placed on billboards near Publix stores  to let consumers know where they can buy Bolt Lemonade. 
Social Media 
trough social media we want to make explain what exactly Bolt Lemonade is. Is not cold coffee, is not only lemonade,its cold brew coffee with lemonade. 
Promotional Van
 This van would be placed in beaches to emphasize that Bolt lemonade is the summer drink, as well as to make brand presence in front  of Publix stores. 
Bolt Lemonade Bike
The bike would travel around beaches offering testing samples to consumers.
T Shirt
T-shirts would be given during testing by Bolt Bikes to leave mark on consumers mind.
School Project - In collaboration with Valeria Bazan, Meza, Meredith Woocike & Randi Zimmerman

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