Vivazoom

Market SVI StereoVision's long-range binoculars to the general public. These binoculars are the most advanced handheld long-range facial recognition system in the world and are currently only being used by U.S Military, U.S Border Patrol & U.S Law Enforcement. Our challenge is to introduce the product to the general consumer so we rebranded the product and focused on the target audience who would benefit the most from this product, sports fans (Soccer edition).

Soccer Edition

The advertisements would run thought the FIFA qualifying rounds and FIFA World Cup's in order to create brand awareness before and during the World Cup . Vivazoom binoculars will be sold as an addition to game tickets.

CLick Image to visit the VIVAZOOM website

The VIVAZOOM website provides sports fans with all the information about the product and where they can purchase it and more.

Tv Spot introducing Vivazoom Binoculars

Billboard placed on stadiums during qualifying rounds prior the World Cup.

indoor billboard

Through the VIVAZOOM app, soccer fans can view the full stat of the players they view through their binoculars and view and share all the photos and videos they capture.

VIVAZOOM can be purchased as an add on to soccer game tickets during the World cup qualifiers matches to make awareness of the product. This way soccer fans would already be aware of VIVAZOOM by the time the World Cup kicks off.

You can choose binoculars of your favorite team.

Vivazoom Booth

Soccer fans can try out the Binoculars for themselves and learn more about them at the Vivazoom booth during soccer games.

School project In collaboration with Valeria Bazan

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