Google Guide are glasses for the visually impaired. Not only do they protect the eyes from UV rays, but they also use sensor cameras that can detect objects, recognize your friends and even streets, stairs and more. Plus, everything is described in real time through Google Assistant.
This campaigned is target to the visually impaired and their families.
The product
Print Ad to be placed on magazines for the blind and use as posters to put on the walls of schools for the blind.
All of the print ads include 3D Braille writing and pictures that can be be felt.
Stickers and print ads would be placed on areas where the visually impaired usually touch.
Outdoor ads would also be placed in key areas.
Mall Booths
Everyone can try out the glasses by either going through a quick obstacle course or walk around the mall, as well become more inform of their use.
School Project In collaboration with Jiayi Huang
